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Institute for

Coaching Mastery

Ready for absolute confidence in your coaching... and a business that fulfills you?

Join the accredited certification program designed to transform you, help you deeply and masterfully coach your clients, and start or scale your business, so you thrive in a way that’s aligned with your gifts. 
Apply Now

Program Accredited by:

Ready for absolute confidence in your coaching... and a business that fulfills you?

Apply Now

Join the accredited certification program designed to transform you, help you deeply and masterfully coach your clients, and start or scale your business, so you thrive in a way that’s aligned with your gifts. 

Program Accredited by:

Transform

Deeply Transform
Your Life

Coach

Coach Clients
Masterfully

Scale

Scale Your
Thriving Business

You feel the calling to love the work you do and feel confident in your ability to create a true impact. So... what’s stopping you?

You feel insecure about your coaching abilities. You want to serve deeply, but you feel like you don’t have the tools to support you and your clients.
You’re overwhelmed with growing your business. How do you market yourself and attract soulmate clients without hustling and grinding all the time?
You’re not where you want to be yet, and you’re just not sure how to even get there. You’re missing a roadmap that clearly breaks down where to focus.
Meanwhile… the coaching industry continues to grow.

It’s true:

The world is asking for masterful coaches:

The personal development industry hit $38.28 billion globally in 2019
(Grand View Research)
The coaching industry has grown 19% in the last few years alone
(The International Coach Federation)
Conscious leaders are rising everywhere

Just imagine...

Clients seeking YOU out because you are the coach that confidently gets results every time.
Feeling fully alive in a business that fulfills you from the inside out, and embodying the transformation that you consistently create for one eager client after another.
You’re confident, flowing, and designing the lifestyle you want – alongside other top-tier coaches out to create real change and impact in the world.
It’s 100% possible, my friend. And it can be done without outdated coaching techniques and the hustle mentality that so many programs teach.

“I hit $230k this year + have a new business model that gives me more freedom and time to travel + enjoy my life while continuing to grow. Way beyond that, the community is priceless!

Kristi Chaves

“I joined Alyssa's program because I was feeling stagnant in my coaching business. Having been a part of ICM thus far... it's completely changed my life. The quality of coaching is like night + day, I have the tools to go so much deeper in my work + those same tools have applied back to my own inner work. Highly recommend! Alyssa + her team rock!”

Kenta Naoi

Can you do all of that in 6-8 weeks? Of course not!

Which is why I created the

Institute for

Coaching Mastery

An accredited certification program designed to help you deeply transform your blocks, masterfully coach your clients, and start or scale your thriving business no matter if you’re brand new or you already have multiple 6 figure launches… this is customized to meet you where you are, and help you go to your NEXT level.

The curriculum inside this school is the culmination of almost 2 decades as a licensed Clinical Somatic Psychotherapist with two master’s degrees in Psychology… and a 7-figure coaching business owner. There’s truly nothing like it.

★ ★ ★ ★ ★

Program Accredited by:

Hi, I’m

Alyssa

Founder of the

Institute for

Coaching Mastery

Certification Program
I help coaches, healers, and therapists overcome the limiting beliefs and negative patterns that are standing in the way of the impact and income they know they’re truly capable of, so they can more fully embody their potential and serve their purpose in a deep way.
With two master’s degrees in Psychology, and 18 years of experience in coaching, I’ve helped thousands of students step into masterful coaching by learning the tools and techniques they need to confidently coach their clients through transformation and build businesses they love.

The world is craving more masterful coaches, friend. And I know that because you’re here, you’re ready to step into your next level.

So let’s get started!
Apply now

When you join the Institute of Coaching Mastery, you’ll learn how to create deep, lasting transformation through the Coaching Mastery Method:

1.

We start by doing the inner work to remove your blocks, so you can step into the life and business of your dreams.

2.

From a place of confidence, you then use the same tools that transformed your life and you’re able to authentically and deeply serve your clients to do the same. You’ll be fully equipped mastering this comprehensive and proven framework.

3.

Then, you’ll strategically start or scale your dream business so it’s aligned with exactly what you want and how you define success. There’s not a one size fits all approach, so you’ll use my customized, 6-figures + Beyond Coaching Roadmap to either fill your spaces if you’re brand new, back higher ticket packages with real skillset, or scale with online marketing, with or without a budget. We don’t just teach you business, we help you grow yours while you’re held in the program.

Apply Now

Ready to join us? Here’s everything that’s waiting for you inside:

(We start January 2023!)

My 3-Part Coaching Mastery Method:

Part 1:

Personal
Transformation

Get to the root cause of your blocks and transform them.
Recognize your inherent wholeness and learn these transformational tools that you can use for the rest of your life.
Have the weekly support to take action + embody the work to transform your life from the inside out, so you’re more authentic and empowered to support your clients in doing the same.
Part 2:

The Model for Masterful Coaching

Become a powerful facilitator with the 5 Levels of Transformational Change Coaching Model so you have an integrative framework
Experientially learn the tools in your own life as you gain the confidence in your coaching and know your ability to deeply serve your clients.
Part 3:

Building a Fully Aligned Business

A Customized Business Roadmap to strategically help you build the business of YOUR dreams. There are many paths to success, we help you choose yours so you’re not scattered, not getting results.
Learn how to masterfully sell overcoming sales blocks and implementing strategies to attract clients consistently
Stop hustling in your business and step into full alignment + potential.

Plus:

Weekly Coaching Calls with Alyssa to support you every step of the way.

Weekly Wisdom Circles in smaller cohorts with your mentor coach so you can ask anymore of your questions and get extra support regularly.

Practice Sessions with peers so you’re practicing the new coaching tool you’re learning every week, both giving and receiving personalized coaching each week! (I give you step-by-step questions so you know exactly what to ask to feel like an amazing coach).

Proven Coaching Frameworks + Strategies you can start using in your life and business immediately.

An Incredible Community of Conscious Coaches who get it, who call you forward and are going for it themselves and are here to hold space for you to step into your next level!

apply now

“If it was just becoming a more confident coach, that would be worth the price of the program, easily. I had my first $80k month, which blew my mind. I also went from a 40% re-enrollment rate inside my Mastermind to an 80% re-enrollment rate + started attracting 7-figure powerhouse entrepreneurs. If you feel that calling inside your soul to be a coach if you want support growing your business. This is the program for you!

Becky Keen

“I went into coaching, started with zero clients. I was able to work with 35 people over the course of the year, which blew my mind. ICM laid down the groundwork for me, and gave me the tools, the structure and community to really launch my coaching business.”

Kristy Ishii

“I was able to charge 4x the price I used to last year for my work, with so much ease around sales now + made more in a month than I did in a year. There's a plethora of tools that I have learned to apply on myself and clients.”

Vasundhra Gupta

Before + After

Katja’s Results

“I had 0 experience + have 3 kids, one under 1 year old, so they're my full-time job. Six months into the program I had my first client + have now surpassed my goal by having 9 + a waitlist of clients. The value you get from this program could never match the price. It's that good, transformational + powerful!”

Before + After

Christie’s Results

“I had zero clients, just an interest in transitioning in becoming a marriage and family therapist. At the end of the program, in my very first month of full business I made $27,000.”
Click here to see more video testimonials

Plus these incredible bonuses!

Bonuses for everyone

PAYMENT PLAN

+ Money, Mindset + Miracles: Income Challenge

This Income Challenge is designed to give you daily mindset tools, prompts, meditations, and exercises to do both the inner work around money, but also play full-out with reaching your income goals.

It’s focused on inner freedom, and in the second half, we start to get into resourcefulness + action. Let’s have some fun + support you in making more!!

+ “Confident + Clients Bootcamp”: 5-Day Replay

You'll receive instant access to the Confident + Clients Bootcamp. In this bootcamp, I reveal the core foundations needed to become a masterful coach who delivers lasting transformation (and builds a waitlist of clients!), no matter your niche or experience level.

+ The Miracle Of You Meditation Mp3

Guided Meditations to take you into the Heart of Self-Discovery: Embodying Presence, Awakening to Love, A Free Mind, Total Embrace, Who Am I?, Intimately Here.


+ $10k Momentum Call + End Of Year Workshop Replay

You'll receive instant access to this special workshop with Alyssa:

Create a powerful + clear roadmap to hit your 1st or next $10k month with this $10k Momentum Call + Cash Injection guide. Selling through serving

We also take you through an End of Year Goal-Setting process so you can use the exact method Alyssa uses to map out her year - in a way that's aligned with both your Soul + Goals.

+ 6 Behind the Scenes Coaching Sessions with Alyssa

This is a unique opportunity to get access to watch 6 behind the scenes private coaching sessions with Alyssa and learn how she coaches real clients, in real situations.

Get an in-depth look into how she uses the different tools of the 5 Levels of Coaching to transfer her clients' deepest challenges.
Learn from each session new tools and techniques she used, so you can easily adopt and adapt this approach to your client sessions.
Apply Now
apply now

Bonuses for everyone

PAYMENT PLAN

Money, Mindset + Miracles: Income Challenge

This Income Challenge is designed to give you daily mindset tools, prompts, meditations, and exercises to do both the inner work around money, but also play full-out with reaching your income goals.

It’s focused on inner freedom, and in the second half, we start to get into resourcefulness + action. Let’s have some fun + support you in making more!!

“Confident + Clients Bootcamp”: 5-Day Replay

You'll receive instant access to the Confident + Clients Bootcamp. In this bootcamp, I reveal the core foundations needed to become a masterful coach who delivers lasting transformation (and builds a waitlist of clients!), no matter your niche or experience level.

The Miracle Of You Meditation Mp3

Guided Meditations to take you into the Heart of Self-Discovery: Embodying Presence, Awakening to Love, A Free Mind, Total Embrace, Who Am I?, Intimately Here.

$10k Momentum Call + End Of Year Workshop Replay

You'll receive instant access to this special workshop with Alyssa:

☆ Create a powerful + clear roadmap to hit your 1st or next $10k month with this $10k Momentum Call + Cash Injection guide. Selling through serving

☆ We also take you through an End of Year Goal-Setting process so you can use the exact method Alyssa uses to map out her year - in a way that's aligned with both your Soul + Goals.

Get Early Access to the Business Model + Pricing Module

Taken straight out from the business section of the certification program so you get your offers + pricing in place right away. You’ll learn about:

☆ Business models + product suite
☆ The different types of offers you can have
☆ How to set your prices
☆ When and how to increase your prices
☆ and juicy templates to make your life easier!

BONUS: 6 Behind the Scenes Coaching Sessions with Alyssa

This is a unique opportunity to get access to watch 6 behind the scenes private coaching sessions with Alyssa never shared before, and learn how she coaches real clients, in real situations.

Get an in-depth look into how she uses the different tools of the 5 Levels of Coaching to transfer her clients' deepest challenges.

Each session also concludes with Alyssa's personal review of the tools and techniques she used, so you can easily adopt and adapt the approach in your client sessions.

We'll send you one powerful coaching session per month from now until January 2023..

What is the difference with this program compared to Mastery for Coaches or the Mastermind?

Mastery for Coaches is a 5-week, do-it-yourself business course. Institute for Coaching Mastery is a year-long, in-depth certification program with Live weekly calls, the chance to become trained as a masterful coach and get certified. It includes coach training + business training plus direct coaching from Alyssa on group calls.

Alyssa also occasionally runs a mastermind program (currently closed till 2022). The mastermind is focused on mindest + sales + strategy. There’s no coach training involved so we don’t certify students. The investment to be part of the mastermind is 2x the investment for the coaching certification program and is recommended for business owners making 6 figures.
Apply Now
apply now

Pay in full bonuses!

PAY UP FRONT

+ Save $467!

+ Two 45 minute 1-on-1 sessions with mentor coaches

Breakthrough anything that’s holding you back from your next level and experience a quantum shift!

+ Get early access to the Sales Module

Taken straight out from the business section of the certification program so you get on the soulful sales wagons. You’ll learn about:

Selling through serving

Marketing principles

Qualifying leads

How to fill +sell out groups

and template galore including my 7 steps of a Clarity Session and sales scripts
APPLY NOW

You get so much when you join the Institute for Coaching Mastery. So let’s recap :)

Helpful Resources

Access to the Institute for Coaching Mastery’s full curriculum
Resource center with practical step-by-step guides
Private members area with weekly trainings, behind the scenes demo sessions with Alyssa
Powerful lessons, experiential learning, embodiment practices, interactive worksheets, templates & scripts
Learn from some of the best! Guest expert trainings to help you scale your business

Transformation

Powerful personal transformation you’ve never experienced before
In-depth guidance on how to build a fully aligned business that’s tailored specifically to YOU and your goals... whatever stage of business you're at
Deep immersion into my methodology, Coaching Mastery Method + The 5 Levels Coaching Framework, giving you powerful new transformational tools and techniques to use with your clients and yourself
Upon completion, you have the chance to become a Mastery Method Certified Coach

Coaching & Community

33 weekly coaching calls with Alyssa (you get to choose the 10am or 5pm PST time slot that works for you for the year)
33 weekly small group calls (optional) with mentors and peers to deepen your learning in break out groups to co-learn, unpacking case studies, etc.
33 weekly peer practice coaching calls, to not only develop your mastery as a coach, but receive weekly coaching and support on what you need most
Lots of time for Q & A and direct coaching with Alyssa on the weekly group coaching calls so that you have a new found clarity and confidence in serving your clients
Private community to interact with like-minded, mission driven  coaches
Personalized support from your mentor coach each week
We welcome BIPOC, LGBTQ+, people of all abilities and backgrounds to be a part of the Institute for Coaching Mastery Certification. It is our intention that our programs are based upon anti-racist practices and principles of equity.

"I’ve taken 3 coaching certifications prior to this one + the tools and experience were like nothing I did before. It has exponentially increased my confidence as a coach, I have more clients + they're having breakthroughs from session 1.

I’ve doubled my revenue. I now have confidence in charging more because I believe my work is worth it. Thank you, I loved everything about this program!"

Dianne Agndelo

“Alyssa's certification program has completely changed my entire world! I came into her program with no coaching experience + wasn't sure if I was just going to enroll for self-development or to become a certified coach.

By the end of this program, I felt the most aligned I have ever felt in my life, booked my highest paying 1:1 coaching client + have learned and embodied a completely new way of being. Alyssa's certification program was one of the best things I have ever done for me, my business + my family.”

Courtney Rudolph

Wondering if you’re a good fit for this program?

Institute for Coaching Mastery is not for everyone. This is a year-long program that’s designed to help you achieve true mastery as a coach. If you’re looking for a short cut, this isn’t the program for you. I find that the most successful students of this program are…
Experienced coaches who are tired of the same old, same old. You’ve reached a certain level of your business and you’re ready to bust through to the next by raising your prices, offering high-ticket services, and serving your clients even deeper.
New coaches who are overwhelmed and don’t know where to start. You’re interested in becoming a coach but you don’t have the tools and techniques to truly facilitate change or grow a business, and you want someone by your side to guide you through it all.
People who want to develop personally. You’re not sure you want to be a coach, but you’re curious about this industry and you know you have some inner work that you’d like to do. You’re ready for transformation and you’re excited to learn the tools to embody change in your own life.

Have questions before joining? I’ve got answers!

Will I get certified?

Yes! This mastery program gives you the opportunity to be certified as a mastery method coach. We also have coaches who choose to take this program for their own personal development.

If I have coaching clients, do I still need a certification?

You have the option to get certified through this program, but you can take it as an advanced training as well.

The main reason this program was designed was to have a place where coaches learn how to deeply serve their clients and embody their own transformation, while starting or scaling their businesses with more ease.

What kind of coach is this for?

This program is designed for new coaches who want to shortcut the learning curve to be good coaches and experienced coaches who want new tools to coach deeper and with more mastery, while having the business support to up-level faster.

It’s also for any niche and type of coach who wants to do deeper work with their clients and not just talk them through strategies that they can learn by Googling.

You can be a health coach, business coach, relationship coach or not know what your niche is and we’ll support you in choosing a niche or applying this work to your niche.

We get to the depth of what’s really holding someone back. People don’t need more information, they need transformation. So we teach you how to create change from the inside out.

We start by transforming your life, and then you learn to facilitate that in others. Then we support you in having a thriving business, no matter what stage you’re at.

Check in, if that’s you, then we’d love to have you.

What level of experience do I need as a coach to participate?

Whether you’re a brand new coach with no experience, a seasoned coach, or have been coaching but still resist identifying yourself as a coach, this program is for you.

The world is craving masterful coaches who truly understand their craft, have put in the work, and who embody change. While anyone can call themselves a coach, it’s those who have a mastery of coaching who will sustain in this competitive industry.

And if you want to be one of them, then I invite you to join us!

Will I need to participate in person or is it a virtual experience?

This program is a mix of training modules and exercises that you can do at your own pace, with up to three live bonus coaching calls a week. So while you can participate virtually from anywhere in the world, you’re also completely held and supported throughout this entire certification. This isn’t a passive experience — it’s interactive, experiential, engaging, and designed for those who want to truly learn, practice, and implement these coaching tools to create a powerful, impact-driven business.

What is the investment for the program?

The investment is on sale for $300 off if you join us within the first 72 hours of being accepted. We have a great monthly payment plan, so you can get started for just $797, or pay in full to get extra bonuses like private coaching sessions with a mentor coach personally trained by Alyssa for just $11,197! This is only for a limited time!🎉

 Apply Now + we'll honestly let you know if we believe our program can support your unique goals. If so, we'll send you an acceptance letter with an exclusive link to enroll with the discount. Join us before we close the doors to the certification program for an entire year!

Are there scheduled times I need to be available, or is this a self-paced program I can work on when it best fits my schedule?

Most of the trainings you can watch on your own at your own pace. If you’re going for certification, there are two calls a week to attend, and we offer two different call times (10 AM or 5 PM PST) to accommodate schedules. But I recommend you attend live — especially because I’m teaching you in real-time how to use these coaching tools to facilitate transformation. ;)

Will calls be recorded?

Yes. All calls are recorded and will be available in your private membership site.

How many hours per week will I be investing?

If you’re participating in the Institute of Coaching Mastery for the certification, you can expect to spend about 5 hours a week on the program. Pretty simple, right?! We get right to the good stuff.

Will I be working in a group, or doing this by myself?

Both! There are certain parts of the certification that are perfect to do on your own time (like the training modules, meditations, embodiment practices, visualizations, self-reflection questions).

And because working in a group is a powerful container for a professional training like this, you’ll also have large group coaching calls, small group wisdom circles to unpack and go deeper (so you can fully be seen and celebrated in your leadership), and one-to-one calls with peers where you give and receive coaching each week. All types of learners are supported here!

   Will I get support from Alyssa?

Absolutely! This is a very hands-on program and Alyssa will be coaching and providing support every step of the way.

We also have additional mentor coaches to provide extra support regularly in smaller cohorts weekly, so you have up to 3 optional live calls a week to ensure you stay on track and are held throughout the program.

I’ve done a lot of training. How is this different? Will it be helpful for me?

There is no training out there like this one. We are not just training you to be masterful at coaching, we are training you to embody the work yourself first and have a massively successful business, too.

My intention is to support you to have the skills to become a LEADER in the industry, while also transforming the lives of your clients.

I have been through every stage of growing a coaching business, both online marketing as well as offline marketing high ticket sales and I’ve designed this program so that you can choose your own adventure and design a business around what lights you up based on the stage you’re at. This way it’s aligned for you to have a long career, but also because when you do what you love, you can scale with grace and serve people in a profoundly powerful and transformational way.

If you want to make a deeper impact and/or expand your impact to reach more people, this is a no-brainer.

What if I’m already in a program? I’m worried about time…

You are held for an entire year in this program, but once we are full, doors close and there won’t be another chance to get in for an entire year… last time doors opened, it sold out in 8 days!

If you want to get certified, plan for around 5 hours a week for everything between training videos, demos, meditation, practice sessions, and coaching calls with Alyssa, directly.

If you don’t want to get certified, and just want to take this as an advanced training to help you do the work and be a better coach, you can choose the level of commitment that works for you. There is flexibility. This is designed so you can do it from anywhere in the world and at various time zone options. We have either a 10am PST or 5pm PST option for live calls.

When you want something, you make time and show up for it. If you want a completely different business that isn’t just transforming people’s lives, but actually growing, and that’s not something you’re seeing right right now in your business, DO NOT WAIT, APPLY NOW.

I’m a new coach / trying to decide if coaching is for me. Should I wait to take this?

I have designed this for brand new coaches with no experience and seasoned ones who want to uplevel themselves and gain new tools (like embodiment work and a number of other modalities). I’ve developed, tested, and PROVEN 18 years worth of transformative tools. What I will teach you is the best of the best and will benefit a coach at any level.

I’m already so busy! Won’t this just add more to my plate?

You can take this program without the intention of getting certified, and do it at a much easier pace. I find most coaches are overwhelmed, and it’s feedback that you need to do something different. Being scattered won’t help you serve at your deepest capacity as a coach. You need to slow down and get strategic.

What are the requirements for me to be certified?

There are two routes you can take inside this program: participation for your own development, or certification. If you’re getting certified, there are various requirements such as program participation, weekly assignments, and coaching implementation in order to graduate. You can find a full breakdown of requirements here.

Is this an accredited school?

Yes! The Institute for Coaching Mastery is accredited by the ICF (International Coach Federation).

If you complete the ICM program and obtain your ICM Certification, you will earn Continuing Coach Education hours (CCEs) that you can apply towards maintaining or applying for your ICF credential as part of your tuition.

If you would like apply for any level of certification with the ICF (ACC, PCC or MCC), there are additional requirements, including mentoring hours, that the ICF requires (so it's an additional investment).

Please email support@alyssanobriga.com if you would like to learn more about that.

The ICF is here to raise the standards and best practices, upholding and promoting ethical coaching worldwide.

Is there an additional fee to get certified?

Nope! Your investment in the program covers everything.

Are continuing education hours required to keep my certification?

No, once you’re certified in the Coaching Mastery Method, you’re certified!

What is the difference with this program compared to Mastery for Coaches or the Mastermind?

Mastery for Coaches is a 5-week, do-it-yourself business course. Institute for Coaching Mastery is a year-long, in-depth certification program with Live weekly calls, the chance to become trained as a masterful coach and get certified. It includes coach training + business training plus direct coaching from Alyssa on group calls.

Alyssa also occasionally runs a mastermind program (currently closed till 2022). The mastermind is focused on mindest + sales + strategy. There’s no coach training involved so we don’t certify students. The investment to be part of the mastermind is 2x the investment for the coaching certification program and is recommended for business owners making 6 figures.

Is it best for me to just work with a 1:1 coach?

While 1:1 coaching is great, for a professional program, participants get so much more value and time out of a group experience. You leverage the momentum of the group, get personalized support working with your peers and your mentor coach to get that ongoing support and guidance. My biased opinion is when it comes to your professionalism, you’re better served in a live group experience over just 1:1 coaching.

See what’s possible when you join the Institute for Coaching Mastery:

“I was not only able to leave my corporate job, but I also achieved my goal and even excelled more than I would’ve thought. So many people message me daily about how much my work impacts their life. I know this is why I came to earth. I just didn’t imagine in my wildest dreams that I'd travel the world + own my own business already!"
— Nikita Anand
“The tools in the first half of this program? Game changer. It will literally change your entire way of being.  First quarter this program started, I earned $100K. This is the most powerful investment I've ever made.
— EMILY FITZ SEYMOUR
“The tools and techniques I've learned in this program massively rivaled what I learned in 2 university degrees.”
— RACHEL MORRISON
“I am charging the price that I love and I am holding high ticket containers.”
— IRA BRIONES
"I have double the amount of clients and I've raised my rates 50% more while working less. I feel more confident + secure."
— DIANA PRIETO
“I doubled the revenue that I made from all of last year in just the 
first 5 months”
— ANETTE DE LA ROSA
Went from .28 cents as a single mom, refunding everyone in her retreat business during the pandemic, to now making $40k consistent months.
— ANGE ARBUCKLE

“Is this really the right step for me?”

Here’s how to know:
You know you’re here to change people’s lives, and you’re a little scared about the huge vision you have.
You’re an experienced coach, but you’re tired of your same old rates and tools and want to step into high ticket, masterful coaching.
You’re a new coach, and you’re not sure if you have enough experience or business edge to go full time.
You’re ready to 10x your confidence, consistently make 6 figures or more, and embody the transformation to create an aligned business.
You can see where the coaching industry is going… and you want to be a part of the leading edge in a time when we conscious leaders are so needed.
Click here to see more testimonials

If you’re scared + excited, that’s EXACTLY where I want you. It tells me you’re on the edge of a breakthrough.

YOU are your best investment as a coach!
apply now
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